Taylor Swift's Eras tour is expected to gross over $1 billion (yes, that's billion with a B), $1.4 billion by some estimates. Granted, that is generated from a huge 106 dates, but it's still a ridiculous sum of money.
It would blow away all previous tours by the world's biggest stars. The highest-grossing tours to date include: Elton John's Farewell tour, which spans several years, and has grossed $853 million; Ed Sheeran's Divide tour of 2017-9, which grossed $776 million; and U2's 360° tour, back in 2009-11, which grossed 736 million.
On the first day of ticket sales, over 2.4 million were sold (a single-day record, of course). Tickets are priced between $50 and $899, although they are selling on the secondary market at over $1,000. (Tickets for her six Canadian dates, all in Toronto, are being offered at anywhere from C$2,000 to a mind-boggling C$13,200, and those tickets, for concerts over a year in the future, are not even publicly available yet!) People are spending over $1,000 on new clothing to attend the concerts, not to mention airfares, hotels, etc.
It's all crazy, crazy stuff. Swift-mania is out in a class of it's own, reminiscent of The Beatles and Elvis. Even Beyoncé is second-league in comparison.
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