Friday, March 06, 2026

Opening up alcohol sales not having the expected result

When Doug Ford opened up Ontario corner stores and gas stations to alcohol sales back in 2024, there was talk of a potential dangerous spike in alcohol consumption, as it became much more convenient and more poorly regulated. I confess I was part of that talk.

What actually happened, though, was that a whole load of Beer Store outlets closed down as a result of the increased competition, and fewer convenience stores than expected took up the offer of booze trading. The upshot, in retrospect? Alcohol sales are actually down significantly, by about 3% in volume and 3.4% in dollar terms. A graphical representation makes this very clear.

This perhaps surprising outcome - almost certinly not what Mr. Ford was looking for - is ppartly a result of fewer and less convenient Beer Store outlets, but also partly a demographic result of a greater preponderance of Gen Z youngsters in the population, a cohort that is notoriously (if that is the right word) shunning alcohol consumption.

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