Why does everyone now hate Keir Starmer?

Keir Starmer and the Labour Party won a landslide victory in the UK elections a year ago (411 out of the 650 seats available), largely as a result of general dissatisfaction with the Tories' sorry performance over the preceding decade plus. The country, it seemed, was willing to give him carte blanche to follow a new political direction.

But, as I noted just recently, Labour's popularity is now down around 20%, barely above that of the Conservatives, and well behind the far-right Reform UK, which would win with a healthy majority if an election were held today. Luckily, no such election is planned. 69% of voters now have an unfavourable opinion of Labour, and Starmer's net favourability rating has sunk to an all-time low of -46%. In fact, even among Labour voters, his approval rating is -26%.

Now, Starmer has lost one of his most loyal lieutenants, Deputy Prime Minister Angela Rayner, who resigned after details surfaced of her failure to pay the proper land tax on a new home, an egregious sin indeed.

And all this is in spite of what seem at face value to be a series of economic wins: trade deals with the US, India and the EU for example, reductions in NHS waiting lists, improvements to school services, etc.

So, how did Starmer manage to make such an almighty hash of it? Why is Starmer so unpopular?

Well, as is so often the case, cost of living issues are the main reason. Inflation is on the rise again, and the cost of electricity, gas and other fuels has risen even faster, with water and sewage costs increasing more than everything. These monthly bills are highly visible and top-of-mind for voters, and are a big influence on people's opinions. Cutting benefits for disabled people and winter fuel cuts didn't help the government's image either.

British business have also soured in Labour. Higher taxes on businesses are seen by many as "anti-growth", and limits imposed on immigration and foreign workers, as well as an arguably  laudable increase in the minimum wage and improved workers' rights, are all seen as increased burdens for small and medium-sized businesses in particular.

Ironically, in a country still reeling from the effects of the relatively flamboyant and bombastic Boris Johnson and even Nigel Farage, Starmer's lack of personality is also holding him back. You'd think the country would welcome a calm, thoughtful leader, but apparently his lack of charisma and his dull, plodding approach to politics is a distinct turn-off for many Britons. Many of his cabinet members are also not well-liked as personalities, and several (particularly Chancellor Rachel Reeves) are perceived as being out of their depths.

There were other contributing factors too - Starmer's initial reliance on, and subsequent sacking of, the unpopular advisor Sue Grey; the acceptance of free gifts ("freebiegate"); and others. After all, Starmer was supposed to be different from Boris and the others, right? 

Polling suggests that there are two types of Labour defectors: those who now prefer the Greens or Lib Dems - younger, predominantly female and better-educated, who largely feel that Labour under Starmer is too right-wing and "not Labour enough" - and those who have switched to Reform UK (really?!, yes!), who tend to be more working class and poorly-educated, and often Brexit leave voters, many of whose main complaint is that Labour has not controlled immigration well enough. 

Starmer's response to this has mainly been to lurch even further to the right on issues like immigration and trans rights, i.e. to chase those who have defected to Reform. But those same polls suggest that only 15% of those Reform defectors say they would consider voting Labour again, while nearly 60% of the defectors to the  Greens and Lib Dems say they might still vote Labour in the future. So, this seems like a bad choice on Starmer's part, and acting more like traditional Labour would probably help them more. It gets complicated, right?

So, predictably, there is no one underlying reason for Starmer's fall from grace, more of a perfect storm of minor factors, none the less damning for all that. What a mess!