Who the hell is Morgan Wallen?

I was reading an article about pop concert promotions, and came across a little graph showing the top ten grossing worldwide tours last year.

So, there were Taylor Swift, Beyoncé, Bruce Springsteen, Coldplay (really?), Harry Styles, Morgan Wallen, Ed Sheeran (yawn), Pink (is she still around?), The Weeknd and Drake.

Wait, hold on. Morgan Wallen? Grossing above Ed Sheeran and The Weeknd? Who the hell is Morgan Wallen?

Turns out, Morgan Wallen is a country musician singer from Tennessee, who came up through the music reality show The Voice (he didn't even win it!) He's broken all sorts of Billboard 200 records, so he's a popular guy. He seems to be able to command higher ticket prices than most of the other Top 10 too.

Now, I know next to nothing about country music, as I find it deadly boring (with very, very few exceptions, maybe the occasional song by Tenille Townes and Neko Case). But you'd think I might still have heard of a guy that famous, no?