Ford takes greenwashing to a whole new level

If you want a textbook example of "greenwashing", then Ford Motor Company has just provided it.

Ford is making a big song and dance about a new development: it is to make wire harness clips for the Bronco Sport out of recycled discarded fishing nets found in the ocean. Yes, that's one tiny plastic clip weighing around five grams, and it is to be used only in Ford's gas-guzzling Bronco Sport SUV model (fuel efficiency between 17 and 21 mpg, depending on the model, or 11-14 L/100km for us Canadians).

Ground-breaking? Well, maybe. Significant? Not at all. Cynical? Absolutely.