I was amused to find an article - on the website of the august BBC, no less! - painstakingly deconstructing the new Taylor Swift music video.
I imagine it's just one of hundreds such articles littering the internet, because Ms. Swift is one hot commodity these days (and, make no mistake, she is a commodity). The new video for Me! Became the fastest music video in history to reach 10 million views (just two hours), and it hit 57 million in its first 24 hours, if you are about such things.
But what mainly amused me the breathless way the video was analyzed, with much talk of Easter eggs - which is probably this year's most overused phrase - and symbolism and arty references and what-not, in what is probably actually just another stock music industry product (because heaven forefend that a single be released without an accompanying video - now that WOULD be radical). Sure, the video's production values are high (read: expensive), but then Swift can afford to throw as much money at it as she likes, so why not?
And the music? Oh, just the usual foregettable sugary bubblegum. But the kids will probably love it.
**SPOILER ** Oh, and she might have a new cat! Check your Twitter and Instagram feeds now!
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