It's well-known that Doanld Trump has no shame, no compunction, and these days neither does anyone else in his administration nor his social media team. They seem to think that anything goes, no limits, because that's the way Trump thinks. It's hard to know if Trump says "make me something like this", or if the functionaries come up with the daft ideas themselves (my guess is the former: Trump instigating but avoiding direct culpability).
So, since the unfortunate win by the USA men's and women's hockey teams over Canada in the Winter Olympics - against the run of play, agianst the skill levels - Trump has made a point of weaponizing the national hockey teams against Canada, partly because he's only seven years old (so there!) and partly because, well, because he can. Some of the team members seem into it, but some are distinctly uncomfortable at being used in this way.
For example, Brady Tkachuk - US star player and Ottawa Senators captain - is distinctly angry at being used in an AI-doctored anti-Canada video. "I would never say that. That's not who I am", he says, defensively. Now, I have little love or respect for either of the Tkachuk brothers - they are skillful but sneaky and nasty players - but to have your words twisted in that way is tough. And he has to work in Canada, with a demanding and censorious home crowd.
He also tried to distance himself from Trump's tasteless locker room call after the gold medal match, and insisted that the call "close the northerm border" was definitely not him.
Auston Matthews, captain of the very Canadian Toronto Maple Leafs apparently didn't think twice about accepting the invitation to Trump's White House swagger-fest - that part is pretty traditional, after all, for better or worse - although he did draw the line at appearing at the much more political State of the Nation address.
A bunch of the American men's team did think twice about attending Trump's politically-charged schmooze-a-palooza. Five members of the gold medal-winning US team skipped the traditional White House invitation. Coincidentally (or probably not), a majority of these men had Minnesota connectioms.
The US women's team, on the other hand, declined the White House en masse, unwilling to be used by Trump for his own nefarious political purposes. They also reacted publicly to Trump's objectionable joke about his "having to" invite the women's team, suggesting that they are much inferior, despite their just-as-valuable gold medal, calling it a 'distasteful joke".
Team USA Women 1 : Team USA Men 0.
But, more to the point, why does Trump have to be so divisive and offensive and so totally tone-deaf. He didn't have to make (or rather, have made, because I'm pretty sure he's not capable of doing it himself) an anti-Canada video with fabricated audio using one of America's top sportsmen without his permission. He didn't have to make tasteless macho jokes at the expense of one of the world's most dominant sports teams. But he does it anyway, because ... what? Because he childish and shallow? Is that all that's going on? Because he thinks it will play well with his far-right voting base? Who knows?