It's pretty widely agreed that Canada didn't have the Winter Olympics it wanted in Milano-Cortina 2026.
Canada ended up with 21 medals in total, substantially less than the 26 it earned in Beijing 2022 and, at eighth place, the first time the country has finished outside the top five since 1994. Listed according to gold medals won, we are even further down the table. The 29 medals of 2018 and the 14 golds in 2014 seem like a distant memory.
Predictably, the outcry is that Canadian sports is underfunded. The boss of the Canadian Olympic Committee was of course one of the loudest whiney voices: "Canadians deserve a sports system that is properly funded. National sports organizations are stretched unbearably thin." It happens every time. (Actually, it happens even if the country does well!)
But it's hard to blame it on funding. Nathan MacKinnon didn't miss an open goal becuase of underfunding. Funding issues didn't cause Cassie Sharpe to crash and injure herself in the freeski halfpipe, or Mark McMorriss to miss the whole Olympics due to injury. And you can't blame underfunding for all the times Canada came fourth not third. These things happen. And even if they seem to happen disproportionately, you still can't blame it on funding.
Adam van Koeverden, an Olympic multi-medalist himself and now the Liberals' minister for sports, denies that Canadian sports are underfunded, pointing to a 45% increase in the athletes' assistance program since 2018, and a more than doubling of the government's sports budget over the last 20 years. Like everything else, sports are competing for scarce government funds.
It's hard to quantify the effect of, and the need for, funding for Olympic performance. For that matter, it's hard to know how important a goodbye showing at the Olympics actually is, in the scheme of things. Maybe that money is better spent elsehwere? But those who really care are convinced that it's critical.
Here's an eye-opener, though: fifteen out of the twenty-one medals Canada won at the latest Winter Olympics were won by people who are funded through an organization called Great To Gold, a project estsblished by two Toronto business leaders which canvasses funds from private and corporate backers for Canadian athletes who have been handpicked as having Olympic medal potential. But there's the rub: if they had medal potential anyway, maybe they didn't need the extra funding, maybe it made no difference. Like I say, this stuff is really hard to quantify.
Likewise, many countries offer substantial incentives from medal wins. That's nice for successful athletes, but it's hard to believe that it has an appreciable effect on performance. Surely, all athletes at the Olympics Games are going for gold. Italy had by far the biggest incentive payout, and they did do very well. But they were also the host country, which must factor much more highly in performance.
Sure, Canada is no Norway, a winter sports powerhouse despite its tiny population. This is not so much due to funding, but perhaps more to the way winter sports are an integral part of Norwegian culture, although funding too has escalated in the country and Norway's results have spiked accordingly. Furthermore, although Norway has a tiny population, it has one of the world's highest standards of living, with good healthcare and education. All of this helps.
Neither is Canada the USA, the richest country in the world with one of the world's largest populations. But, in the scheme of things, we really don't do that badly. Yes, we should have won the men's hockey gold, after outplaying the Americans for almost 60 minutes. But we didn't and maybe that's OK.